Mobile Marketing Plus FAQ
How the property is positioned, what the “Plus” means, how the direct-response history fits, and how Mobile Marketing Plus connects to the wider EJS Ventures marketing ecosystem.
What is Mobile Marketing Plus?
Mobile Marketing Plus is a consulting-led mobile marketing property focused on SMS, database-driven campaigns, direct response, and integrated marketing strategy.
Is Mobile Marketing Plus an SMS software platform?
No. It is not being positioned primarily as a self-service SaaS platform. The focus is strategy, managed campaigns, database intelligence, and integrated execution.
Does Mobile Marketing Plus publish per-message pricing?
No. No public per-message pricing, tiers, or volume pricing have been published.
What does the “Plus” mean?
The “Plus” refers to the broader marketing system around mobile: database strategy, segmentation, direct mail, data mining, web integration, follow-up, campaign architecture, and measurement.
What kinds of organizations are a good fit?
Businesses and organizations with meaningful customer databases, recurring communication needs, substantive SMS volume, retention or reactivation opportunities, or integrated marketing problems are likely fits.
What does SMS strategy include?
Potential work includes audience selection, segmentation, timing, cadence, message structure, response paths, campaign purpose, integration with other channels, and measurement.
Does Mobile Marketing Plus handle managed campaigns?
Managed campaign work is part of the intended positioning. Specific scope, infrastructure, compliance requirements, and execution arrangements are determined case by case.
How long has Eric Steele worked with SMS marketing?
Eric Steele's mobile marketing experience goes back to the early years of commercial SMS marketing, including work connected to Firestone and later his own Epic Ultras race business.
What was BizFax?
BizFax was a fax-broadcast marketing company built and operated by Eric Steele before SMS became a mainstream marketing channel.
Why is BizFax relevant to mobile marketing?
The technology was different, but the core architecture was the same: build a database, select the audience, deliver a direct-response message, and measure what happened.
Did BizFax use large-scale sending infrastructure?
Yes. The operation grew from modem-based computers to a T1-backed broadcast network supported by a regional telephone company.
Does Mobile Marketing Plus work only with SMS?
No. SMS is the front-end specialty, but the property is intentionally broader and integrates database marketing, direct mail, web, and other response channels when appropriate.
How does Mobile Marketing Plus relate to Data Mining Doctor?
Data Mining Doctor is a sister EJS Ventures property focused on database analysis, segmentation, mapping, clustering, and customer intelligence.
How does Mobile Marketing Plus relate to DirectMail.ink?
DirectMail.ink is a sister EJS Ventures property focused on direct-mail strategy, campaign architecture, production planning, and execution.
Are the three brands interchangeable?
No. They share expertise and ownership under EJS Ventures LLC but have distinct primary purposes.
Is Mobile Marketing Plus powered by EJS Ventures LLC?
Yes. Mobile Marketing Plus is powered by EJS Ventures LLC.
Is Mobile Marketing Plus a generic marketing agency?
It has agency-like integrated capabilities, but its core positioning is database-driven mobile and direct-response marketing rather than a broad undifferentiated agency model.
Does Mobile Marketing Plus guarantee response or revenue?
No. Campaign performance depends on the audience, offer, data quality, message, timing, execution, market conditions, and many other variables.
How do I start a conversation?
Use the Contact page and describe your database, audience, current mobile program, communication problem, or campaign objective.
Are technical platforms or messaging vendors listed publicly?
Not necessarily. Infrastructure choices are implementation details and may vary over time. The public positioning centers on strategy and execution rather than a specific vendor.